Privacy policy

Privacy Policy – Live4Less

Last updated: 11 August 2025

Live4Less (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”).
Our store is powered by Shopify, which enables us to process your orders securely and efficiently. This Privacy Policy explains how we collect, use, and protect your personal information, and your rights under UK law.

By using our Services, you agree to the terms of this Privacy Policy

1. Who We Are

Data Controller: Live4Less
Registered Address: Trisco, The Street, Fornham, IP31 1 SW
Email: info@live4less.co.uk

We determine how and why your personal information is processed. Shopify acts as a data processor on our behalf.

2. Personal Information We Collect

When we use “personal information”, we mean information that identifies you or could reasonably identify you. We collect:

Contact details – name, billing/shipping addresses, phone number, email.
Order & payment details – items purchased, returns, exchanges, payment confirmation. (We do not store full card numbers; payments are handled securely by our payment partners.)
Account information – username, password, preferences.
Communications – messages or emails you send to us.
Device & usage data – IP address, browser/device type, browsing activity, cookies.
Marketing preferences – if you opt in to receive offers.

3. How We Collect Your Information

We collect personal information:

Directly from you – when you order, contact us, or create an account.
Automatically – via cookies and analytics when you browse our store.
From service providers – such as payment processors, Shopify, and delivery partners.

4. How We Use Your Information

We use your personal information to:

Provide & fulfil orders – process payments, arrange DPD delivery, handle returns, and send order updates.
Improve our Services – analyse browsing patterns and feedback.
Marketing – send offers and promotions (only if you’ve opted in).
Security & fraud prevention – verify identity and detect suspicious activity.
Legal compliance – meet our tax, accounting, and legal obligations.

5. Sharing Your Information

We share your information only as necessary to provide our Services:

Shopify – to host our store and process orders. Shopify Privacy Policy
DPD & delivery partners – to ship your orders.
Payment processors – to securely handle transactions.
Trusted service providers – for email hosting, analytics, and marketing (where applicable).
We do not sell your data.

6. Cookies

We use cookies to make our site work, improve performance, and personalise your experience. You can manage cookies in your browser settings.

7. Your Rights (UK GDPR)

You have the right to:

Access the personal information we hold about you.
Request corrections or deletion.
Restrict or object to certain processing.
Withdraw marketing consent at any time.
Request a copy of your data (data portability).

To exercise these rights, email info@live4less.co.uk. We may need to verify your identity before processing requests.

8. International Data Transfers

Shopify may store and process your data outside the UK/EEA. When this happens, it uses approved safeguards such as the UK’s International Data Transfer Agreement or EU Standard Contractual Clauses.

9. Security & Retention

We take appropriate technical and organisational measures to protect your data. We keep order records for up to 7 years (for tax/legal reasons). Marketing data is kept until you unsubscribe or request deletion.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with a revised “Last updated” date.

11. Contact Us

If you have questions or concerns about this Privacy Policy or your data:
📧 info@live4less.co.uk

You also have the right to lodge a complaint with the ICO: www.ico.org.uk